Moonland Wins Builder Lab at Airtable London 2025 | Moonland
Moonland cofounder Pello Múgica Gonzalez wins the Builder Lab at Airtable London 2025
What would you pitch if you had a few minutes in front of a panel of sharks?
At Airtable London 2025, our cofounder and COO Pello Múgica Gonzalez got to answer that question for real. In the Builder Lab, Airtable's own take on the Shark Tank format, builders pitched their solutions live to a panel of judges. Pello pitched AID (Action in Disaster), a disaster response intelligence system for governments and NGOs. And he won.
It's a proud moment for the whole Moonland team. But the story behind the pitch matters more than the trophy.
Where humanitarian work meets technology
For Pello, AID brings together two things he has worked on throughout his career: humanitarian work and technology. Before cofounding Moonland, he worked in the humanitarian sector, and in 2022 he received a Digital for Development award for innovation in that field.
That background shaped a simple question: what happens when the organizations responsible for disaster response are working with information that arrives too late, or sits in too many places at once?
The uncomfortable truth behind the pitch
Over the past decades, deaths from natural disasters have gone down. Early warning systems, better preparedness and stronger infrastructure have saved countless lives.
At the same time, the world is getting warmer, more volatile and harder to predict. Oceans are warming. Storms are getting heavier. Seasons are less reliable than they used to be.
That combination creates a real challenge for governments and NGOs. Past experience is becoming a weaker guide to what comes next, so response teams need better intelligence about what is happening right now, and what is likely to happen in the days ahead.
What AID does: analyze, plan, deploy
AID is designed to help response teams act before a situation escalates, not after.
Analyze. AID combines weather data with live news signals to calculate preemptive risk scores for every region in a country. Instead of reacting to headlines, teams can see where risk is building.
Plan. Response teams get a clear overview of the resources they have available and where those resources are located.
Deploy. With risk and resources side by side, teams can decide where to send people and supplies before the pressure peaks.
Analyze. Plan. Deploy. All in one screen.
Why this matters to how Moonland works
AID is an extreme example of something we see in every organization we work with: when the stakes are high, the structure behind your decisions matters as much as the decisions themselves.
Most disaster response doesn't fail for lack of commitment. It struggles when critical information is scattered across spreadsheets, inboxes and the heads of a few experienced people. That's the same core problem we help organizations committed to making a positive change solve every day, whether they're coordinating programs across countries, reporting to donors or managing grants.
AID shows what becomes possible when those critical processes are brought together in one system that teams can understand, trust and act on.
A free template for governments and NGOs
We're making AID available as a free template for governments and NGOs worldwide.
If disaster management is part of your work, or part of someone's responsibility in your team, we'd love to hear from you. We can walk you through the template, talk about how it could fit your context and share what we learned building it.
Thank you
A big thank you to the Airtable Community team Madeline Johannsen and Kevin Dunn. Thanks as well to the shark panel Sonia Alonso Vicente, Graham Reed, Anna Vander Broek and Andrew Busse for the opportunity, the energy and the sharp feedback.
Frequently asked questions
What is the Builder Lab at Airtable London?
The Builder Lab was a live pitch session at Airtable London 2025, inspired by the Shark Tank format, where builders presented their Airtable solutions to a panel of judges.
What is AID?
AID (Action in Disaster) is a disaster response intelligence system for governments and NGOs. It combines weather data and live news signals into risk scores per region, and connects them to an overview of available resources so teams can plan and deploy in advance.
Is the AID template really free?
Yes. We're offering it free of charge to governments and NGOs worldwide. Get in touch and we'll help you get started.
Let's talk
Whether you're preparing for the next emergency or simply trying to get a grip on critical processes that have outgrown your spreadsheets, we're happy to help.
